Farm Boy™ Fresh Foods coming to Canadian Tire Centre

The 2015-16 Hockey season gets a fresh start!
Ottawa – Wednesday, September 16, 2015.  Soon Ottawa Senator fans can enjoy famously fresh Farm Boy™ foods while they take in a game at the Canadian Tire Centre.

The new Farm Boy Fresh Zone features artisan wraps, signature salads, fresh soups, authentic sushi and more, all made from scratch every day in theFarm Boy Kitchen.  The line-up includes many Farm Boy customer favourites like the popular Chicken Caesar Wrap, made with fresh chicken, Caesar dressing and double smoked bacon; Harvest Kale Salad made with nutritious kale and mixed grains topped with an apple cider vinaigrette; and fresh scratch-made soups filled with wholesome ingredients and no preservatives.

The new Farm Boy Fresh Zone is a fresh new way for hockey fans to enjoy a winning meal of nutritious and delicious food before or during the game.  “We are very excited to bring Farm Boy’s fresh food experience to Canadian Tire Centre,” says Jeff York, CEO of Farm Boy.  “Our customers have embraced our approach to quality and service and we are pleased to offer this level of convenience and wholesome, fresh food options to Sens fans.”

“As part of our ongoing commitment to improving the fan experience at Canadian Tire Centre, we are excited to announce the addition of Farm Boy to our roster of food offerings,” said Geoff Publow, vice-president of strategic development for the Ottawa Senators. “The menu of fresh, healthy and local food options fromFarm Boy is in response to a growing demand from our fans when attending Ottawa Senators games.Farm Boy, with its established quality brand and roots in eastern Ontario, is a great new partner that is well known to our fans.”

Look for the new Farm Boy Fresh Zone, opening October 11, 2015, on the 200 level concourse of the Canadian Tire Centre at Section 210/211.

About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience compared to traditional grocers. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, their stores carry a full selection of premium meats, artisan cheese, sustainable seafood and private label brands, plus their popular fresh prepared meals, made from scratch in the Farm Boy Kitchen.

With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981, to 18 stores located in Cornwall, Kingston, Ottawa, London and Whitby.  The company has announced plans to continue its fresh market expansion across Ontario, including one new store in Kitchener, Ontario opening in late fall 2015 and more stores planned for 2016.

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