Farm Boy™ Whitby Now Open

Ottawa – Aug 27, 2015 – Ontario-based Farm Boy 2012 Inc. (Farm Boy) celebrates the official grand opening of its first fresh market location in the Greater Toronto Area.

Located at 360 Taunton Road East (Taunton Gardens) the new 28,000 square foot Farm Boy™ Whitby store brings more than 150 full and part time jobs to the Whitby community and, true to the Farm Boy roots, the new store promises to deliver the very best, “fresh-and-friendly”, convenient, fresh market shopping experience.

Opening ceremonies began early in the morning with welcome speeches from Jeff York, Farm Boy President, & CEO, Tracy Hanson, CEO of the Whitby Chamber of Commerce, Roger Anderson, Regional Chair & CEO, Durham Region and Whitby Mayor Don Mitchell. 

Just prior to the ribbon cutting and the official opening of the new store, Farm Boy presented Kevin Empey, President, & CEO, Lakeridge Hospital with a $5,000 donation in support of their nutritional and health education programs.

Customers are invited to the store’s Grand Opening Celebration on Saturday, August 29th from 10 am to 2 pm where they can sample tasty treats from theFarm Boy Kitchen and several Ontario suppliers including, Mountainoak Cheese, Finest Sausage & Meat Ltd and Schinkel’s Legacy.  Along with the charity BBQ in support of the Lakeridge Hospital, children will have the opportunity to meet the Farm Boy mascot, Lulu the Cow, get their picture taken in the photo boardFarm Boy truck and take part in face painting.

The new store marks the 18th Farm Boy location in Ontario and the third of four stores planned to open in 2015 – with the Kitchener store scheduled to open later this year.

“We’re very excited to open Farm Boy’s doors to the Whitby community, says Jeff York, CEO of Farm Boy. We promise to work hard to earn their business and we hope they will enjoy all of the fresh Farm Boy features this store has to offer.”
What’s in store for Whitby’s new Farm Boy Fresh Market:

  • Abundant, high quality fresh produce, including organic and local, in season.
  • Premium Alberta beef cut from Canada AAA, marbled and aged for tenderness and great flavour.
  • Field Gate Organics’ hormone-free fresh organic beef, pork and chicken.
  • Eco-friendly, sustainable fresh seafood.
  • Hundreds of organic, natural and gluten free products.
  • 300 local farmstead, artisan, international, and Canadian award-winning cheeses.
  • 150 fresh deli meats cut to order, including turkey, beef and pork roasts, marinated overnight and slowly roasted without preservatives.
  • 500 fresh Ontario dairy products including local organic milk delivered fresh.
  • More than 100 products from Ontario suppliers including, Buster Rhinos Southern BBQ Sauce and Geissberger Farmhouse Cider.
  • More than 60 fresh “scoop your own” bulk items: nuts, grains and sweet treats, including 22 organic choices.
  • The new Farm Boy Kitchen, “Fresh Xpress”, chef prepared, made fresh to order hot meals including a wok station, a hand carved sandwich station and artisan pizza.
  •  A spectacular, wholesome, healthy and fresh salad and hot bars.
  • Over 15 varieties of fresh soups, including tasty vegan varieties made with coconut milk like Mushroom Kale and Coconut Lentil Curry, served hot or ready to take home.  All made from scratch with wholesome ingredients and no preservatives.
  • Fresh sushi made in store fresh daily.
  • A bright, relaxing in-store eating area with free WiFi.
  • Lulu the Cow, in stores greeting children every Saturday from 10am to noon.

With this new store and more growth on the horizon,Farm Boy continues to build on its unique recipe for success: delivering the freshest, best-tasting foods and friendly service.

About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience compared to traditional grocers. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, their stores carry a full selection of premium meats, artisan cheese, sustainable seafood and private label brands, plus their popular fresh prepared meals, made from scratch in the Farm Boy Kitchen.

With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981, to 18 stores located in Cornwall, Kingston, Ottawa, London and Whitby.  The company has announced plans to continue its fresh market expansion across Ontario, including one new store in Kitchener, Ontario opening in late fall 2015 and more stores planned for 2016.

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