Farm Boy™ announces first fresh market store in London, Ontario.

Hiring 150 local employees; featuring local products

[Ottawa, Canada, March 11, 2014] – Ottawa-basedFarm Boy today announced plans to open a fresh 27,000 square-foot market store to be located at 1045 Wellington Road in London. The June 2014 opening will mark the 15th Farm Boy location in Ontario.

“London is a great city and we are excited to have the opportunity to introduce the community to the Farm Boy way,” said Jeff York, Farm Boy CEO. “With us, it’s all about the food – offering the freshest high quality food along with the best customer experience. We look forward to opening our doors and want to thank city officials and our neighbours on Wellington Road for their support.”

Londoners will soon have the opportunity to experience first-hand the uniquely fresh and friendly shopping experience that has earned Farm Boy legions of loyal fans in Ottawa, Cornwall and Kingston for over 30 years.

True to its roots, Farm Boy promises to deliver abundant varieties of fresh produce, natural and organic foods and unique specialty items including artisanal farmstead cheese, butcher-quality fresh meats, sustainable seafood delivered fresh throughout the week, and its popular line of private label products.

Best of all, Londoners will be able to enjoy an unparalleled selection of wholesome, preservative-free, fresh meals, made from scratch in the Farm Boy™ Kitchen and ready to eat at home or in the Farm Boyin store eating area. The store will feature an incredible 60-foot self-serve food bar selection offering fresh greens, grains, grilled proteins and an array of hot and tasty favourites.

“We have built a solid reputation in Eastern Ontario as a top destination for fresh wholesome food,” said York. “We’re confident this reputation will continue to grow in London and we plan to work hard to earn their business.”

Supporting Local Producers

Farm Boy has long been a supporter of local producers with many of its customer favourites being made by small, local artisans. As the company prepares for its first of many new stores planned for Southwestern Ontario, they will embrace the thriving local food industry.

In collaboration with the Ministry of Agriculture and Food and the Ministry of Rural Affairs, Farm Boyhosted a Southwestern Ontario vendor fair in Guelph, Ontario on February 26-28. Farm Boy buyers met one-on-one with many of the top food producers, local farmers and artisans, getting a taste of the region’s unique selection of locally made products. Creating strong ties with local community producers will helpFarm Boy deliver on its promise of selling only the freshest, best-tasting foods.

Employment opportunities are posted on the Farm Boywebsite.

About Farm Boy 2012 Inc.

Selected as one of Canada’s 50 Best Managed Companies, Farm Boy provides a unique and friendly, fresh shopping experience in comparison to big box retailers and conventional grocers. Recognized for its fresh produce, premium meats, extensive line of private label items, and its popular fresh preparedFarm Boy™ Kitchen take home meals, the company’s success has enabled it to grow to 14 stores in the Greater Ottawa, Cornwall and Kingston regions, with further expansion plans in Southwestern Ontario underway.

For more information contact:
Carolyn Trudel
Director of Marketing
1427 Ogilvie Rd, Ottawa, ON, K1J 8M7
[email protected]

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