The fresh food market announces its third fresh urban location in downtown Ottawa on Metcalfe Street

Ottawa, ON (June 4, 2019) – Continuing its Ontario expansion, Farm Boy will soon bring its wholesome fresh market concept to downtown Ottawa at 193 Metcalfe Street. The fresh urban concept store, at 28,000 square feet, will showcase Farm Boy fresh favourites to residents and shoppers working in downtown Ottawa. The store is expected to open Spring 2020.

True to Farm Boy roots, the location will deliver local shoppers a world-class food experience with exceptional customer service and an abundant selection of the freshest foods. In addition to plentiful farm fresh produce, the store will showcase butcher quality meats, artisanal cheese and fresh dairy. Customers can also look forward to a terrific selection of locally made products and plant-based foods, as well as sweet and savoury treats made from scratch in the Farm Boy Kitchen. For busy shoppers looking to eat well on the run, Farm Boy will be serving up their fresh, delicious chef-inspired meals with a hot bar, salad bar, and fast-casual restaurant experience that includes mouth-watering, gourmet pizzas and freshly rolled sushi.

The store will also include a made-to-order grilling station that will offer restaurant quality breakfast, lunch and dinner with daily features, all ready to take home or enjoy hot in the store’s comfortably designed, Wi-Fi-enabled seating area.

“Busy commuters and shoppers working in the downtown Ottawa area will be thrilled with our healthy, fresh, wholesome foods and friendly service,” says Jeff York, Farm Boy co-CEO. “We launched our first fresh urban concept store in Ottawa’s Westboro neighbourhood in 2017, then added another at CF Rideau Centre. We can’t wait to expand our proven fresh urban concept further in Ottawa’s downtown core.”

The store is currently a Sobeys Urban Fresh store and will close to undergo renovations on August 6, 2019. Employees will be transferred to work in neighbouring Sobeys and Farm Boy locations while the store is closed for renovation and construction. Employees will also be provided the opportunity to return to the Metcalfe location when it opens as a Farm Boy fresh urban concept store.

About Farm Boy:

One of Canada’s 50 Best Managed Companies, Ontario-based Farm Boy is the unique provider of a friendly, fresh-market shopping experience. Signature farm-fresh produce and organic, natural and locally sourced foods are the cornerstone of the business, bolstered by their popular private label brands and wholesome, chef-prepared meals that are made from scratch in the Farm Boy Kitchen. With leagues of loyal customers, Farm Boy has grown from a small produce stand that began in Cornwall in 1981 to a 28-store household name, growing all across Ontario. The company plans to continue its fresh market expansion in coming years.

Media contact:
Jim Empey, Advertising Manager
[email protected], 613-287-5113

For more information on Empire Company Limited, visit: Empire Company Limited News Release

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