Ottawa, ON (December 7, 2017) – Farm Boy today announced the official opening of its newest urban fresh food experience, Farm Boy Rideau; set to open its doors this Saturday, December 9th.
Located at the mall entrance off Rideau Street at Sussex Drive, this marks the 24th store for the locally grown fresh food chain which began over 36 years ago in Cornwall, Ontario.
True to their roots, the new compact Farm Boy store will offer customers extraordinary fresh food, exceptional value and an outstanding shopping experience with the friendly service and personal attention Farm Boy customers have come to expect.
Inside, customers will find Farm Boy’s famously fresh produce, butcher quality meats and artisan cheese, plus natural, organic and locally sourced foods. As well, the store will feature the growing line of popular Farm Boy private label products and Farm Boy Kitchen meals, made from scratch without additives or preservatives.
Catering to the mall’s busy shoppers and urban dwellers, the store will include more grab and go options and will introduce a new Fresh X-press station that will offer fast-casual lunches and dinners, grilled to order. With a menu that changes daily, the new station will feature tasty chef-inspired selections like grilled paninis, seared Farm Boy sausages and gourmet grilled cheese; all made hot and ready to take home or enjoy in the store’s seating area.
“We are excited to be opening our newest Farm Boy at CF Rideau Centre, Ottawa’s premiere shopping destination,” says Jeff York, Farm Boy co-CEO. “We have developed a small format store we think our urban shoppers and residents will enjoy featuring the best Farm Boy wholesome fresh options in a convenient, easy-to-shop, welcoming location. We’re looking forward to opening our doors this week and serving our newest downtown customers.”
Farm Boy Rideau Store Hours:
Monday to Saturday – 8 a.m. to 9 p.m.
Sunday – 9 a.m. to 6 p.m.
Breakfast Hot Bar Hours:
Opens early – Monday to Friday at 6:30 a.m.
About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario-based Farm Boy provides a unique and friendly fresh shopping experience featuring signature farm-fresh produce, organic, natural and locally sourced foods, plus popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen. With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 23 stores located across Ontario, with further expansion underway including the recently announced Etobicoke store and CF Rideau store.
For more information contact:
Carolyn Trudel, Director of PR and Market Development
Farm Boy 2012 Inc.
1427 Ogilvie Road, 2nd Floor, ON K1J 8M7
T: 613-747-2363 [email protected]
Anna NG, Manager, External Communications
The Cadillac Fairview Corporation Limited
20 Queen St. West, Toronto, ON M5H 3R4
T: (416) 598-8246 M: (416) 895-5536