1. The Farm Boy Eating Colourfully Contest with Shania Bhopa (the “Contest”) is conducted by Farm Boy Company Inc. (the “Sponsor”) and is open to all legal residents of Ontario and who have reached the age of majority in Ontario on the date that they entered the Contest. Entry in this contest constitutes acceptance of these Contest rules. This Contest is void in whole or part where prohibited by law. Employees, directors, officers, representatives, agents of the Sponsor, and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members (spouse, parent, child, sibling), and any persons domiciled with any of the above (whether related or not), and any person who has won a prize in a contest conducted by the Sponsor in the 12-month period prior to the start of the Contest Period are not eligible to win a Prize.
  2. The Sponsor shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof within a reasonable period of time may result in disqualification. All personal and other information requested by and supplied to the Sponsor for the purpose of this Contest must be truthful, complete, accurate and in no way misleading. The Sponsor reserves the right to disqualify any entry or entrant in its sole discretion, should any entry or entrant at any stage contain and/or supply untruthful, incomplete, inaccurate or misleading personal details and/or information.


  1. The Contest begins on Wednesday, January 24th, 2024 and ends on Monday, January 29th, 2024 at 12:00 pm ET (the “Contest Period”), after which time the Contest will be closed and no further entries will be accepted.
  2. NO PURCHASE NECESSARY TO ENTER. Eligible entrants may enter the Contest by following the official Farm Boy Inc Instagram page and Shania Bhopa’s Instagram page. You may need to have cookies enabled on your browser and will be required to log on to your social media accounts to access some of the contest entry mechanisms.
  3. Entries are unlimited. All entries become the sole property of the Sponsor and none will be returned for any reason. All entries must be received during the Contest Period. Sponsor shall not be responsible for entries which are lost, late, illegible, misdirected, incomplete, damaged, destroyed, delayed, altered, fraudulent, irregular, mutilated, forged, falsified, altered, garbled, mechanically or electronically reproduced, or tampered with. Entries received online shall be deemed to be submitted by the authorized account holder associated with the Entry. Potential winner may be required to provide Sponsor with proof that the potential winner is the authorized account holder of the Meta account associated with the winning Entry.
  4. In addition to the above, your entry must meet the following criteria and specifications:
    • your entry must be completed on Shania Bhopa’s Instagram Post with Farm Boy.
    • at the time of entry, during the contest period, and at the time the winner is selected, you must be following the official Instagram accounts of Farm Boy (@officialfarmboy) and Shania Bhopa (@wellbyshania).
    • ‘Like’ the contest post on Instagram using the heart icon
    • Tag a minimum of 1 friend in the comment section of the contest Instagram post.

      Entries that do not meet the Entry criteria set forth above, contain prohibited content, and/or are otherwise deemed by the Sponsor, in its sole discretion, to be inappropriate or obscene or not in keeping with the Sponsor’s image will be disqualified and will not appear on or will be deleted from the Sponsor social media pages.
  5. By participating in this Contest, you represent and warrant that: (i) your entry meets the criteria and specifications set out in these Contest rules, including those in Section 7; (ii) your entry does not infringe upon the intellectual property, privacy or other statutory or common law rights of any third party. You hereby indemnify the Sponsor from any claims or damages it incurs as a result of these representations and warranties not being true.


  1. There will be one (1) grand prize (the “Prize”) awarded to the Contest winner consisting of a Farm Boy Gift Card (Valued at $100.00)
  2. The Prize must be accepted as awarded and cannot be transferred, assigned, sold, substituted or redeemed for cash, except that the Sponsor, in its sole discretion, reserves the right to substitute a prize of equal or greater value for any reason. In the event that the Prize consists of or includes attendance at an event that is cancelled, delayed or rescheduled for any reason whatsoever, a substitute prize or cash equivalent will not be provided. Only one prize per person, per family, per household or per address will be awarded. The Sponsor will not assume any liability for a lost, damaged or misdirected Prize. Winner and winner’s guests are responsible for transportation, parking, accommodation, food and beverage and all taxes, gratuities and all other incidental costs in connection with accepting, receiving, redeeming or otherwise pertaining to the Prize.
  3. The Winner will be contacted directly through Instagram by Shania Bhopa’s official Instagram account, @wellbyshania, for instructions on how to claim their prize by Tuesday, January 30th, 2024.


  1. The selected eligible entrant will be notified by Instagram DM by Tuesday, January 30th, 2024.The Sponsor is not responsible for a selected eligible entrant’s failure to receive notification for any reason whatsoever. Only the winner will be notified and the Sponsor will not communicate to individuals the fact that they have not won this Contest.  Upon written request to Farm Boy delivered to Farm Boy Company Inc., 1427 Ogilvie Road, Ottawa, Ontario K1J 8M7 Attention: Director of Marketing, the winner of the prize will be disclosed.

The odds of being selected as the potential winner are at random. To be declared a winner and claim the corresponding prize, the selected entrant for the prize must: (i) Be reached by Instagram DM and or/or respond to Instagram DM within two (2) business days of receipt (ii) have complied with the official Contest rules; (iii) sign and return the release, described in below in these Contest Rules within five business days of receipt. Upon satisfaction of the above conditions, the prize or letter explaining how, when and where to redeem the prize will be emailed by the Sponsor to the winner within 7 days of being selected the selected entrant cannot be contacted by e-mail, fails to return the Release within the specified time, or otherwise does not satisfy any of the above conditions; then will forfeit his/her prize and an alternate winner will be selected.


  1. The prize winner will be required to execute a written release (“Release”) that confirms his or her: (i) eligibility for this Contest and compliance with these Contest rules; (ii) acceptance of the Prize as offered; (iii) release of the Sponsor and its parent companies, subsidiaries, affiliates , and/or their respective related companies and each of their respective employees, directors, officers, suppliers, agents, administrators, licensees, representatives, advertising, media buying and promotional agencies (collectively, the “Releasees”) from any and all liability from any loss, harm, damages, cost or expenses arising out of participation in this Contest, participation in any Contest-related activity, anything purchased with any gift card prize won in this Contest, or the acceptance, use, or misuse of any Prize, including but not limited to costs, injuries, losses related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising therefrom; and (iv) granting to the Sponsor of the unrestricted right, in the Sponsor’s sole discretion, to produce, reproduce, publish, reproduce, convert, broadcast, communicate by telecommunication, exhibit, distribute, translate, the winner’s name, the entry described in section 5 of these Contest rules, photograph, likeness, voice and biography in any and all media now known or hereafter devised, in connection with the Contest and the promotion and exploitation thereof. The executed Release must be returned within five business days of the date indicated on the accompanying email letter of notification or the verification as the winner, or he or she will be disqualified and the Prize forfeited.
  2. In order to be eligible to win the Prize, the selected eligible entrant shall be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind, whether mechanical, electronic or otherwise. The selected eligible entrant may be required to swear an affidavit indicating compliance with this section. The skill-testing question will be administered by telephone and must be completed within five business days of the selected entrant’s receipt of a phone call, voicemail or e-mail (for this purpose voicemail and e-mail are deemed received on the date left or delivered). The Sponsor may, in its sole discretion, provide an alternate skill-testing question or vary the requirements to perform any skill-testing component of the Contest to accommodate and include the participation of entrants with physical or cognitive disabilities.


  1. By participating in this Contest, entrant agrees:
    • (a) to be bound by the Contest Rules;
    • (b) to be bound by the decisions of the Sponsor, which shall be final and binding in all respects;
    • (c) to release and hold the Releasees harmless from any and all liability for any injuries, loss or damage of any kind to him or her or any other person, including personal injury, death, or property damage, resulting in whole or part, directly or indirectly, from such contestant’s acceptance, possession, use or misuse of any Prize, participation in the Contest, breach of any of these Contest rules, or from any Prize-related activity undertaken by such contestant. Each contestant shall fully indemnify the Releasees from any and all claims by third parties relating to the Contest.
    • (d) to grant to the Sponsor and/or its agents of the unrestricted right, in the Sponsor’s sole discretion, to produce, reproduce, publish, reproduce, convert, broadcast, communicate by telecommunication, exhibit, distribute, translate, the entrant’s name, the entry described in section 5 of these Contest rules, photograph, likeness, voice and biography in any and all media now known or hereafter devised, in connection with the Contest and the promotion and exploitation thereof.


  1. The Sponsor is not responsible or liable for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, notifications, replies or any Contest Release; for lost, interrupted, inaccessible or unavailable networks, servers, Internet Service Providers, websites or other connection, related to the Contest and/or the Contest Website; for errors of any kind, including but not limited to human, electronic, mechanical and/or technical in nature; for failure or technical malfunction of any telephone network or lines, computer and online systems, servers, computer equipment, software, e-mail, players, or browsers on account of technical problems or traffic congestion on the Internet, the Contest Website, any related website, or any combination thereof or otherwise; for any injury or damage to entrant, entrant’s computer, or any other person’s computer related to or resulting from participating in or downloading material in connection with the Contest; for incorrect or inaccurate information; and/or for weather conditions, event cancellations, delay or rescheduling or other factors beyond the Sponsor’s control.


  1. The Sponsor reserves the right, in its sole discretion, to disqualify any entrant who is found to be tampering with the entry process or with the operation and administration of the Contest; acting in an unsportsmanlike or disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person or to disrupt or undermine the legitimate operation of the Contest; or in violation of the Contest Rules. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE SPONSOR’S WEBSITE OR ANY RELATED WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, The Sponsor RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING, BUT NOT LIMITED TO CRIMINAL PROSECUTION.


  1. By submitting an entry to this Contest each entrant confirms that (i) he or she grants to the Sponsor the right to use his or her name, telephone number, province and city of residence, age, gender, language, email address, photograph and the entry described in these Contest rules (“Personal information”) for the purpose of administering this Contest, including but not limited to contacting and announcing the winner (and the prize won) and contacting him or her to confirm any of the information, consents, and grants that he or she has provided; (ii) grants to the Sponsor the right to use his or her contact information to contact him or her regarding any issues, notifications, or corrections arising from or in connection with the Contest, including without limitation relating to any prize awarded, (iii) grants to the Sponsor the right to use his or her Personal information for publicity and promotional purposes including but not limited to those relating to the Contest, in any and all media now known or hereafter devised, developed using the rights granted in connection with the Contest without further compensation unless prohibited by law, (iv) acknowledges that the Sponsor may disclose his or her Personal information to third-party agents and service providers of the Sponsor (including those outside of Canada) in connection with any of the activities listed in (i) (ii) and (iii) above. The Sponsor may retain and use this information for future marketing of its products and promotions to each contestant and may share it with companies with whom it has marketing and other promotional arrangements for the purpose of providing each contestant with information about their products.

The Sponsor will use the Personal information only for identified purposes. For further information concerning the treatment of personal information, see the privacy policy posted on the Sponsor’s website at:


  1. All intellectual property, including but not limited to trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, logos, slogans and representations are owned or used under licence by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.


  1. The Contest is subject to applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest Rules or the rights and obligations as between the entrant and the Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Ontario including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.
  2. The Sponsor reserves the right, in its sole discretion, to terminate the Contest, in whole or in part, or modify, amend or suspend the Contest and/or the Contest Rules in any way at any time for any reason without prior notice or compensation.


  1. In the event of any discrepancy or inconsistency between the terms and conditions of the Contest Rules and disclosures or other statements contained in any Contest-related materials or advertising, the terms and conditions of the Contest Rules shall prevail, govern and control.


  1. If, for any reason, any portion of this Contest is not capable of running as planned or if the administration, security, fairness, integrity, or proper conduct of this Contest is corrupted or adversely affected, including without limitation by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond its control or for any other reason whatsoever, then the Sponsor, in its sole and absolute discretion, may cancel, terminate, modify (including extending or shortening the Contest Period) or suspend the Contest without individual notice. Any such notice will only be posted at the Sponsor’s Instagram pages.


  1. These Contest Rules will be available at and the Farm Boy – Home Office, 1427 Ogilvie Road, Ottawa, Ontario K1J 8M7.
  2. This Contest is in no way sponsored, endorsed or administered by or associated with Instagram. You are providing information to the Sponsor and not to Instagram. By entering this Contest, you forever discharge Instagram of and from all manner of actions, causes of action, suits, debts, dues, accounts, bonds, covenants, contracts, claims or demands whatsoever which you ever had, now have or which you hereafter can, will or may have against Instagram for or by reason of any cause, matter or thing relating to this Contest, howsoever arising. Any questions, comments or complaints regarding this Contest must be directed to the Sponsor and not Instagram. Without limiting the generality of the foregoing, you shall also forever discharge and hold Instagram and their parent corporations, affiliates, officers, directors, employees, and agents, harmless from any damages resulting from any (i) errors, mistakes, or inaccuracies of content, (ii) personal injury or property damage (iii) any unauthorized access to or use of our secure servers (iv) any interruption or cessation of transmission to or from Instagram; (v) any bugs, viruses, trojan horses, or similar issues if transmitted to or through Instagram by any third party, and/or (vi) any errors or omissions in any content or for any loss or damage of any kind incurred. This limitation of liability applies to the fullest extent permitted by law in the applicable jurisdiction.

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