June 12th, 2014

Farm Boy™ Wellington Now Open

Londoners will soon experience the “Farm Boy Way” – the freshest foods and exceptional customer service.

[Ottawa, Canada, June 12, 2014] – London’s newest destination for a unique fresh food shopping experience opened its doors today. Located at 1045 Wellington Road, Farm Boy™ provides local food shoppers with an abundance of fresh produce, butcher quality meats, sustainable seafood and artisan cheese, plus hundreds of tasty, unique private label items, as well as gluten free and organic products, and locally made foods.

Though new to London, Farm Boy is no stranger to the fresh food business. Starting in Cornwall, Ontario in 1981 as a fresh produce stand, the Bellemare family business expanded to Ottawa in the 1990s. Now with 15 locations across Ontario, Farm Boy has earned legions of loyal shoppers hooked on the convenient, fresh and friendly, shopping experience.

Expanding west, Farm Boy is staying true to its roots; promising to deliver the same exceptional fresh shopping experience and bringing over 150 new jobs to the London community

Londoners interested in buying local will enjoy finding many of their favourites in store as Farm Boy has partnered with over 40 area suppliers to bring their unique flavours to shoppers. And, for those looking to eat well on the run, Farm Boy features a spectacular 60-foot salad and hot food bar with wholesome meals ready to take home or enjoy in the in-store seating area.

“Offering fresh, wholesome foods with a focus on customer service has been the heart and soul of our business since 1981,” says Jeff York, Farm Boy CEO. “We look forward to opening our doors and welcoming our new London customers, and to providing the freshest, tastiest foods for them and their families.”

With this new store and more growth on the horizon,Farm Boy continues to build on its unique recipe for success: delivering the freshest, best-tasting foods and friendly service.

Grand Opening Celebration event – Saturday, June 14, 2014, 10:00 am to 2:00 pm
The community is invited to take part in the Hello London! Grand Celebration event:
• Meet local vendors and sample their foods
• Meet Lulu the cow and face painting for the kids
• Meet Stephanie Brewster, winner of Chopped Canada
• And more!

For more information about our London store visit:http://www.farmboy.ca/london/

About Farm Boy
Selected as one of Canada’s 50 Best Managed Companies, Farm Boy provides a unique and friendly, fresh shopping experience in comparison to big box retailers and conventional grocers. Recognized for its fresh produce, premium meats, extensive line of private label items, and its popular fresh preparedFarm Boy™ Kitchen take home meals, the company’s success has enabled it to grow to 15 stores in Ottawa, Cornwall, Kingston and London. Further expansion plans in London and the rest of Southwestern Ontario are underway.

For more information contact:
Carolyn Trudel
Director of Marketing
1427 Ogilvie Rd, Ottawa, ON, K1J 8M7
613-747-2363
ctrudel@farmboy.ca


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