August 12th, 2015

Farm Boy™ to open first fresh market store in Whitby, Ontario

Ontario-based Farm Boy 2012 Inc. (Farm Boy) today announced plans to open its next fresh market store located at 360 Taunton Road East (Taunton Gardens) in Whitby, late summer 2015.

The new 28,000 square foot store marks the 18thFarm Boy location in Ontario. “We’re very excited to open Farm Boy’s doors to the Whitby community,” says Jeff York, CEO of Farm Boy. “With us, it’s all about the food – offering the freshest high quality food along with the best customer experience. We look forward to opening our doors and want to thank city officials and our neighbours in Taunton Gardens for their support.”

Along with the 150 newly created jobs, Whitby residents will soon have the opportunity to experience first-hand the fresh, friendly and convenient fresh market shopping experience that has earned Farm Boy legions of loyal fans in Ontario for over 30 years.

True to its roots, Farm Boy promises to deliver abundant varieties of fresh produce, natural and organic foods and unique specialty items including artisanal farmstead cheese, butcher-quality fresh meats, eco-friendly, sustainable fresh seafood and its popular line of store brand products.

Best of all, Whitby residents can look forward to an unparalleled selection of wholesome, preservative-free, fresh meals, made from scratch in the Farm Boy™ Kitchen and ready to eat at home or in the Farm Boyin store eating area. The store will feature an incredible 50-foot self-serve food bar selection offering fresh greens, grains, grilled proteins and an array of hot and tasty favourites.

“We have built a solid reputation in Eastern Ontario as a top destination for fresh, wholesome food,” said York. “We’re confident this reputation will continue to grow in Whitby and we plan to work hard to earn their business.”

About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience compared to traditional grocers. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, their stores carry a full selection of premium meats, artisan cheese, sustainable seafood and their own store brands, plus their popular, fresh prepared meals, made from scratch in the Farm Boy Kitchen.

With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 16, soon to be 18 stores located in Ottawa, Cornwall, Kingston and London.  The company announced plans to continue its fresh market expansion across Ontario with another London store (Beaverbrook), set to open this May and 4-5 stores opening in 2016. Learn more by visiting farmboy.caand be sure to keep in touch by liking us on Facebook, following us on Twitter and joining our e-newsletter.

 

 

For more information contact:

Carolyn Trudel

Director of Marketing

Farm Boy 2012 Inc.

1427 Ogilvie Rd, Ottawa, ON, K1J 8M7

613-747-2363

ctrudel@farmboy.ca


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