December 1st, 2016

Farm Boy Launches Annual Coupon for Kids Campaign

Ottawa, ON – The annual Farm Boy™ Coupon for Kids campaign is back with the launch of this year’s coupon book in all stores as of Wednesday, November 23. Proceeds from the coupon book sales support children’s nutritional and educational programs at local hospital foundations, with the CHEO Foundation benefitting from the books sold in Ottawa and Cornwall.

Kevin Keohane, President and CEO of the CHEO Foundation said, “Farm Boy and CHEO have shared a fantastic partnership throughout the years and we are thrilled that the Farm Boy Coupon Book will continue to benefit families who need CHEO.  We want to thank everyone at Farm Boy and their customers for making a difference in the lives of children and youth with their continued support.”

“Our customers know that ensuring the health and well being of our youth is one of the most important things we can do as a community. We are so very proud of the work that CHEO does in Eastern Ontario and Western Quebec, and are thankful to our customers for playing their part in this great partnership” said Jeff York, Co-CEO of Farm Boy.

The 11,850 coupon books have been printed courtesy of Metroland Media and are available for only $10 in all 23 Farm Boy stores (excluding the Fresh Zone at Canadian Tire Centre) across Ontario until January 15, 2017 or while quantities last. Each book contains 100 coupons totalling over $100.

 

PHOTO OPPORTUNITY

Date: Thursday, December 1
Time: 2pm
Location: Farm Boy Westboro (317 McCrae Avenue, Ottawa, Ontario (near Scott Street, three blocks west of Island Park Drive)
Who: Jeff York, Co-CEO of Farm Boy and Kevin Keohane, President and CEO of the CHEO Foundation
What: Launch of the 2016 Coupon for Kids campaign and cheque presentation to CHEO

About the CHEO Foundation

The CHEO Foundation raises funds in support of the Children’s Hospital of Eastern Ontario (CHEO) and the CHEO Research Institute. With 167 beds, 71 outpatient specialty clinics and one of the busiest emergency departments in the country, the doctors, nurses, researchers and staff at CHEO touch the lives of over 500,000 children and youth each year providing the best possible health care for the children and youth in eastern Ontario, western Quebec and beyond.

About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience compared to traditional grocers. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, plus their popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen.
With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 23 stores located in Brantford, Cambridge, Cornwall, Kingston, Kitchener, London, Ottawa, Pickering and Whitby. The company plans to continue its fresh market expansion across Ontario with more stores planned for 2017.

For more information, contact:

Carolyn Trudel
Director of Marketing
Farm Boy 2012 Inc.
1427 Ogilvie Rd, Ottawa, ON, K1J 8M7
613-747-2363
ctrudel@farmboy.ca

Len Hanes
Director of Communications
CHEO Foundation
415 Smyth Rd, Ottawa, ON K1H 8M8
613-737-2784
lhanes@cheofoundation.com

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