September 30th, 2014

Farm Boy™ deepens roots in London with two new stores and funding for nutrition education

New community partnership and more local products in store for London customers.

Farm Boy today announced plans to open two new fresh market stores in London, to be located at 109 Fanshawe Park Road East (“Masonville”) and 1415 Beaverbrook Avenue (“Beaverbrook”). The new stores will create 260 new jobs for the region when they open in the spring of 2015.

The announcement took place earlier today during a Local Vendor Fair held at the company’s Wellington Street location (London). There, Farm Boy buyers met with local growers and producers in an effort to expand the store’s already impressive selection of over 40 unique and tasty locally made products.

The addition of two new stores in the community will bring even more Londoners quick, convenient access to the same fresh, local shopping experience that has earned Farm Boy legions of loyal customers across Ontario: abundant varieties of fresh produce, natural and organic foods, and unique specialty items, including artisanal farmstead cheese, butcher-quality fresh meats, sustainable fresh seafood and its popular and extensive line of private label products.

And with today’s emphasis on healthy eating on the run, Farm Boy customers will also enjoy an unparalleled selection of wholesome, fresh, preservative-free and made-from-scratch meals fromFarm Boy™ Kitchen including irresistible self-serve food bars featuring fresh greens, grains, grilled proteins and an array of hot and tasty dishes. Customers can pick their favourites to take home or enjoy in store.

“Our London customers have embraced Farm Boy, and the fresh, unique shopping experience we offer,” said Jeff York, Farm Boy CEO and President. “We are pleased to be furthering our reach in the community with two more stores, delivering the same fresh, wholesome foods — with the convenience and quality our customers count on.”

The 23,000 square-foot Masonville store and the 28,000 square-foot Beaverbrook location will mark Farm Boy’s 16th and 17th fresh market stores in Ontario.

Partnering with Londoners to promote healthier, better lives

Further deepening its community roots, Farm Boytoday announced a donation of $25,000 over five years to London Health Sciences Foundation and Children’s Health Foundation. The funds will be used to advance nutrition education at London Health Sciences Centre (LHSC) and Children’s Hospital at LHSC.

“We are grateful to Farm Boy for contributing to patient-centered care at London Health Sciences Centre and Children’s Hospital at LHSC through this wonderful donation that will be used to support nutrition education initiatives at our hospitals” says Chris Boucher, V.P. Development, London Health Sciences Foundation.

“For us, it’s all about the food, and how it contributes to the health and wellbeing of our customers and our communities,” said York. “Together, with partners like LHSC who share these values, we can help educate and promote the benefits of healthy eating and a wholesome lifestyle.”

About Farm Boy
Selected as one of Canada’s 50 Best Managed Companies, Farm Boy provides a unique and friendly, fresh shopping experience in comparison to big box retailers and conventional grocers. Recognized for its fresh produce, premium meats, extensive line of private label items, and its popular fresh preparedFarm Boy™ Kitchen take home meals, the company’s success has enabled it to grow to 15 stores in Ottawa, Cornwall, Kingston and London. Further expansion plans in London and the rest of Southwestern Ontario are underway.

About London Health Science Centre
London Health Sciences Centre has been at the forefront of medicine in Canada for 139 years and offers the broadest range of specialized clinical services in Ontario. Building on the traditions of its founding hospitals to provide compassionate care in an academic teaching setting, London Health Sciences Centre is home to Children’s Hospital, University Hospital, Victoria Hospital, the Kidney Care Centre, two family medical centres, and two research institutes – Children’s Health Research Institute and Lawson Health Research Institute. As a leader in medical discovery and health research, London Health Sciences Centre has a history of over 65 international and national firsts and attracts top clinicians and researchers from around the world. As a regional referral centre, London Health Sciences Centre cares for the most medically complex patients including critically injured adults and children in Southwestern Ontario and beyond. The hospital’s nearly 15,000 staff, physicians, students and volunteers provide care for more than one million patient visits a year.

For more information contact:
Carolyn Trudel
Director of Marketing
1427 Ogilvie Rd, Ottawa, ON, K1J 8M7
613-747-2363
ctrudel@farmboy.ca


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