May 25th, 2016

Farm Boy announces Pickering opening for fall 2016

New store to be located in revitalized Pickering Town Centre 
 

Ottawa, ON (May 25, 2016) – The rapidly expanding Farm Boy™ chain today announced that Pickering will be home to the newest destination for the unique and friendly Farm Boy fresh food shopping experience.

Set to open in the west wing of Pickering Town Centre, local shoppers can soon enjoy Farm Boy’s fresh and unique tastes right in their own community.

True to its roots, the new Farm Boy will carry locally sourced foods, abundant varieties of fresh produce, natural and organic foods and unique specialty items, including artisanal farmstead cheese, butcher-quality fresh meats, eco-friendly sustainable fresh seafood and its popular line of store brand products.

Best of all, Pickering residents can look forward to an unparalleled selection of wholesome, preservative-free, fresh meals, made from scratch in the Farm Boy Kitchen and ready to eat at home or in the Farm Boy in-store eating area.

The 25,000 sq. ft. facility, which will bring 150 new jobs to the area, is Farm Boy’s 22nd location and the seventh store in Southern Ontario. The chain’s most recent expansion in the region was the popular Farm Boy Whitby store, located at 360 Taunton Road East which opened in August of 2015.

“Offering fresh, wholesome foods with a focus on customer service has been the heart and soul of our business since 1981,” says Jeff York, Farm Boy CEO. “After opening our location in Whitby last August we have received many emails from Pickering residents asking us to open there as well. We are excited to share the news today with everyone in Pickering that we will be open in the fall and look forward to serving them the best fresh shopping experience.”

What’s in store for shoppers at Pickering’s new Farm Boy?

  • Abundant, high quality fresh produce; with organic and local in season.
  • Hundreds of Ontario-made products including organic, natural and gluten free items.
  • A 52 foot wholesome and healthy, fresh salad and hot bar, with fresh sushi and pizza made to order.
  • Deeply marbled premium Canada AAA beef, aged a minimum of 14 days.
  • Over 200 local farmstead, artisan, international and Canadian award-winning cheeses.
  • Fieldgate, hormone free, fresh organic beef, pork and chicken and eco-friendly, sustainable fresh seafood.
  • Fresh Oven Roasts cut to order, slowly roasted in the Farm Boy Kitchen without nitrates or preservatives.
  • 500 fresh Ontario dairy products including Ontario organic milk delivered fresh.
  • Over 15 varieties of fresh soups, all made from scratch and served hot or ready to take home.
  • A bright, relaxing in-store eating area with free Wi-Fi.
  • Lulu the Cow, in stores greeting children every Saturday from 10 a.m. to noon.

 

About Farm Boy 2012 Inc.
Selected as one of Canada’s 50 Best Managed Companies, Eastern Ontario based Farm Boy provides a unique and friendly, fresh-market shopping experience compared to traditional grocers. Featuring their signature farm-fresh produce and organic, natural and locally sourced foods, plus their popular store brands and wholesome fresh prepared meals, made from scratch in the Farm Boy Kitchen.

With legions of loyal customers, Farm Boy has grown from a small produce stand starting in Cornwall in 1981 to 22 stores located in Brantford, Cornwall, Kingston, Kitchener, London, Ottawa and Whitby, with the Pickering location opening in the fall of 2016. The company plans to continue its fresh market expansion across Ontario with more stores planned for 2016.

For more information, contact:

Carolyn Trudel
Director of Marketing
Farm Boy 2012 Inc.
1427 Ogilvie Rd, Ottawa, ON, K1J 8M7
613-747-2363
ctrudel@farmboy.ca


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